About the Role: Responsibilities, Skills, and Requirements
Introduction
Are you the kind of person who gets a little thrill from seeing a well-targeted campaign hit just the right audience? If so, you might be the Digital Marketing Specialist we’re looking for. Based right in the dynamic heart of Abu Dhabi on Zayed Bin Sultan Street, this role isn’t just about pushing pixels or chasing clicks—it’s about crafting campaigns that spark real results and move the needle for our brand. If you love blending creativity with data-driven insight, you’ll feel right at home here.
About the Company
We’re a tight-knit, forward-thinking team that thrives on collaboration and innovation. Our office sits in the Central District, but our impact stretches far beyond those walls. You’ll find us brainstorming over coffee, celebrating small wins, and always searching for smarter ways to reach and engage our audience. We value transparency, curiosity, and a healthy dose of ambition. Friday demo days? Those are a highlight—everyone’s invited to share what they’re working on (and yes, there are usually snacks).
What You’ll Be Doing
- Designing, launching, and optimizing digital marketing campaigns across Google, Facebook, Instagram, and more—wherever our audience lives online.
- Digging into analytics dashboards to spot trends, monitor KPIs, and translate data into actionable insights.
- Managing media buying activities, negotiating placements, and ensuring our ad spend delivers real ROI.
- Segmenting and targeting audiences for each campaign, always testing new approaches to maximize engagement.
- Collaborating with creative and content teams to develop compelling assets that cut through the noise.
- Keeping a close eye on campaign performance, making real-time tweaks to improve results.
- Staying up to date on the latest digital marketing trends and bringing fresh ideas to the table.
- Reporting campaign results and sharing wins (and learnings) with the broader team.
What You’ll Bring
Must-Haves:
- Proven experience managing digital marketing campaigns across multiple platforms.
- Strong understanding of media buying, paid advertising, and audience targeting strategies.
- Comfort with analytics tools (think Google Analytics, Facebook Ads Manager, etc.).
- A creative mindset paired with a head for numbers—able to balance art and science.
- Excellent organizational and communication skills.
Nice-to-Haves:
- Experience in the Abu Dhabi or wider UAE market.
- Knowledge of Arabic (spoken or written) for localized campaigns.
- Familiarity with SEO or content marketing best practices.
Not sure you tick every box? We’d still love to hear from you.
Why You’ll Love Working Here
- Competitive salary and performance-based bonuses.
- A collaborative, supportive team that values your ideas and contributions.
- Flexible working hours with hybrid/remote options.
- Access to ongoing training and professional development.
- Office snacks, regular team lunches, and a work culture that genuinely cares about balance.
Here, you’ll have the freedom to experiment, the support to grow, and the chance to make a real impact. We can’t wait to see what you’ll bring to the table.
Common Interview Questions and Tips
To help you prepare and feel confident, here are some questions you might encounter during the interview process for this role.
- Can you walk us through a recent digital marketing campaign you managed from start to finish? What platforms did you use, and what results did you achieve?
- How do you approach audience segmentation and targeting when planning a multi-platform campaign?
- Tell us about a time when you had to adjust a campaign in real time based on analytics—what signaled the need for change, and what actions did you take?
- Which analytics dashboards or reporting tools do you rely on most, and how do you translate complex data into actionable recommendations for the team?
- Describe your experience with media buying and negotiating ad placements. How do you determine if your ad spend is delivering a good ROI?
- How do you ensure creative assets resonate with your target audience while staying aligned with brand guidelines?
- Give an example of a situation where you collaborated closely with content or creative teams to overcome a campaign challenge. What was your approach?
- If you were asked to pitch a fresh campaign idea for a new audience segment, how would you go about researching and developing your strategy?
- Share a time when a campaign didn’t go as planned. How did you handle it, and what did you learn from the experience?
- Our team values curiosity and bringing new ideas to the table. Can you describe a moment when your innovative thinking led to a breakthrough or improvement in your work?
- How do you stay current with the latest trends and changes in digital marketing? Are there any recent trends you’re particularly excited about?
- We often celebrate wins and share learnings on Friday demo days. How do you like to communicate your successes and lessons learned to your team?
- In a collaborative and ambitious environment like ours, what role do you usually play within a team, and how do you help foster a supportive work culture?
- If you have experience working in the Abu Dhabi or UAE market, what unique factors do you consider when localizing campaigns for this audience?