About the Role: Responsibilities, Skills, and Requirements
Ever found yourself picturing what it feels like to see your ideas crow, not just in theory, but in actual market results? As our next Senior Sales Executive specializing in Poultry FMCG, you’ll be the force behind real growth — building partnerships, mentoring your team, and shaping how quality poultry products reach families and businesses every day. This isn’t just a numbers game (though, yes, numbers will matter!); it’s about storytelling, relationships, and navigating a fast-moving sector where people and fresh thinking are prized.
About the Company
We’re a team rooted in tradition, but always pecking at what’s next. Our company has grown from humble beginnings into a respected name in the poultry FMCG space, known for reliability and an unwavering commitment to fresh, high-quality products. We’re big on collaboration — think strategy sessions that turn into problem-solving brainstorms, and Friday team check-ins that aren’t just a calendar invite, but a real chance to catch up. You’ll notice it from Day One: people here care about delivering results, but care about each other even more.
What You’ll Be Doing
- Cultivating and expanding relationships with key distributors, wholesalers, and top-tier retailers.
- Supporting the Sales Manager with strategy planning and reporting, while also steering your own patch.
- Achieving — and exceeding — monthly and quarterly sales targets by exploring growth opportunities in new and existing markets.
- Coaching, guiding, and sometimes rolling up your own sleeves alongside your team of sales reps.
- Tracking competitor activity and market trends, then using that insight to strengthen our position.
- Negotiating pricing, placement, and promotions that are a win-win for us and our partners.
- Handling complex client issues with goodwill and professional savvy.
- Keeping the pipeline alive and moving, from cold leads to loyal, returning accounts.
What You’ll Bring
Must-Haves:
- Proven experience in FMCG sales, ideally with exposure to poultry or perishable products.
- Demonstrated ability to manage a portfolio of accounts and close high-value deals.
- Leadership experience — you genuinely enjoy coaching reps or stepping in when challenges arise.
- Strong negotiation, communication, and relationship-building skills.
- Comfort with regular travel within your territory.
Nice-to-Haves:
- Existing connections in the poultry distribution or retail network.
- Familiarity with CRM systems and sales analytics tools.
- An eye for creative merchandising or B2B marketing ideas.
Not sure you tick every box? We’d still love to hear from you.
Why You’ll Love Working Here
- Competitive basic salary, with an uncapped commission structure — your growth is in your hands.
- Monthly product baskets and employee discounts (family BBQ, sorted).
- Opportunities for rapid career advancement in a company that’s scaling up and eager to promote from within.
- Flexible, hybrid work options — we believe selling is about results, not just hours at a desk.
- Quietly supportive management and a team that celebrates wins, big or small.
- Access to ongoing training, industry conferences, and the inside track on new product launches.
Yes, it’s a high-paced world here — but if you relish seeing outcomes, love building relationships, and have a passion for putting food on tables (literally), you’ll fit right in.
Common Interview Questions and Tips
To help you prepare and feel confident, here are some questions you might encounter during the interview process for this role.
- Can you walk us through a recent example where you closed a significant deal in the FMCG or perishable goods sector? What strategies made the biggest impact?
- How do you prioritize and balance your time between growing new business and nurturing existing client relationships within your territory?
- What’s your approach to tracking competitor activity and translating those insights into actionable sales strategies?
- In your previous roles, how have you handled pricing negotiations to ensure outcomes are beneficial for both your company and your clients?
- Tell us about a time you faced a particularly complex client issue — how did you resolve it while keeping the relationship strong?
- What CRM or sales analytics tools have you used before, and how have they helped you manage your pipeline and performance?
- Describe a situation where you had to motivate or coach a sales rep through a tough patch. What did you do to support their growth and confidence?
- When tasked with launching a new product or driving a promotion, how do you design and communicate the value proposition to your partners?
- Give an example of how you creatively approached merchandising or B2B marketing to drive product visibility or sales.
- This role involves frequent teamwork, feedback, and collaboration. What’s your style when it comes to problem-solving alongside colleagues?
- Our team values both high performance and genuine care for each other. How do you contribute to a positive, supportive culture on your team?
- Sometimes, quick pivots are needed to react to market shifts or unexpected challenges. How do you keep your team engaged and adaptable during such times?
- The company offers flexibility with hybrid work. How do you stay organized, productive, and connected with the team while on the road or working remotely?