About the Role: Responsibilities, Skills, and Requirements
Ever found yourself obsessing over the small details of a campaign—tweaking bids, swapping creative, checking performance twice before your morning coffee? If so, you might be the Digital Ads Manager we’re looking for at Horizon Top Company. This is your chance to step into a high-impact role where your expertise in paid advertising will drive real growth—all from the heart of Dubai Silicon in our friendly, fast-moving Apricot Tower office.
About Horizon Top Company
At Horizon Top, we’re not just another name in e-commerce. We thrive in the crossroads of technology and retail, and our team genuinely loves the ever-shifting puzzle of boosting online sales. Our Dubai Silicon office hums with creative energy (and more than a few cups of artisan coffee). Collaboration is our anchor: whether we’re brainstorming on the whiteboard in room 504 or chatting about new Meta features over Friday pizza lunches, there’s a sense of real momentum here. We don’t just believe in curiosity—we reward it.
What You’ll Be Doing
- Launching, monitoring, and optimizing paid advertising campaigns across Google and Meta platforms.
- Analyzing ad performance every day—doubling down on what works, tweaking what doesn’t.
- Working closely with our e-commerce team to align marketing flow with store objectives, product launches, and special campaigns.
- Preparing clear, actionable reports that go beyond the numbers: what’s clicking (literally) and what changes you recommend next.
- Staying ahead of the curve by researching new ad formats, testing creative strategies, and suggesting fresh ideas to increase ROAS.
- Troubleshooting pixel or tracking issues like a digital detective, ensuring that every conversion counts.
- Championing best practices for audience targeting, retargeting, and budgeting, so nothing slips through the cracks.
What You’ll Bring
Must-Haves:
- At least 2 years of hands-on experience managing paid ads on Google Ads and Meta (Facebook/Instagram).
- A track record of boosting online sales for e-commerce stores through strategic marketing campaigns.
- Solid skills in data analysis and the confidence to translate insights into practical changes.
- Comfort with ad dashboards, audience segmentation, and campaign budget management.
- Strong English communication skills and the ability to collaborate with cross-functional teams.
Nice-to-Haves:
- Familiarity with emerging ad platforms (TikTok, Snapchat, Pinterest, etc.).
- Experience using Google Analytics and tracking tools in an e-commerce context.
- Practical knowledge of creative/copy fundamentals for ad assets.
Not sure you tick every box? We’d still love to hear from you.
Why You’ll Love Working Here
- Flexible in-office environment in Apricot Tower, Dubai Silicon—with great coffee and friendly faces.
- Team gatherings, Friday lunches, and spontaneous brainstorms (the fun kind—not the “could have been an email” kind).
- Meaningful opportunities for growth as the company expands and takes on new digital marketplaces.
- Encouragement to experiment with new ideas—your voice will shape our campaigns, not just execute them.
- Competitive package with health benefits, annual leave, and a culture that actually values work-life balance.
At Horizon Top, you’ll have the freedom to try new things and the support to make smart bets. We can’t wait to see what you’ll bring to the table!
Common Interview Questions and Tips
To help you prepare and feel confident, here are some questions you might encounter during the interview process for this role.
- Can you walk us through how you would launch and optimize a paid campaign for a new e-commerce product on both Google and Meta platforms?
- Describe a time when you significantly improved ROAS for an online store—what strategies and tactics did you use to achieve those results?
- How do you approach daily performance analysis for digital ads? What key metrics do you prioritize, and how do you decide when to take action?
- Tell me about a challenging tracking or pixel issue you’ve encountered. How did you diagnose and solve it to ensure accurate conversion data?
- When collaborating with an e-commerce or marketing team, how do you ensure ad strategy is closely aligned with product launches or special promotions?
- How do you typically structure your approach to audience targeting, segmentation, and retargeting for maximum campaign effectiveness?
- Describe a situation where you tested a new ad format or creative strategy. What process did you follow, and what did you learn from the outcome?
- Give an example of how you’ve communicated complex campaign insights to non-technical stakeholders. How did you make the data actionable for your team?
- How do you stay ahead of changes and new features in advertising platforms like Google Ads and Meta? Can you give an example of how you implemented a new feature recently?
- In a fast-paced, collaborative environment, how do you balance attention to detail with the need to keep campaigns moving quickly?
- Describe a team brainstorming session you enjoyed. What role did you play, and what made it memorable for you?
- How do you manage your workload and avoid burnout when you’re juggling multiple campaigns and tight deadlines?
- What excites you most about working in a close-knit, growth-oriented company like Horizon Top—especially one that encourages experimentation and creative risk-taking?