About the Role: Responsibilities, Skills, and Requirements
Ever find yourself analyzing Instagram ads or critiquing a brand’s Google search presence for fun? If so, you might be the next Digital Marketing Specialist we’re looking for here at our GGICO-based company in Dubai. This role isn’t just about running campaigns — it’s about helping us carve out our digital footprint in a city that never stops moving. With the digital landscape in Dubai evolving faster than ever, your expertise could be what sets us apart.
About the Company
We’re a fast-paced, multicultural team working right in the heart of Dubai, where innovation is more than a buzzword — it’s how we operate. Our office is a mix of creative minds and analytical thinkers, and we thrive on collaboration (and, okay, maybe a little friendly competition over who brings the best snacks for weekly meetings). Whether you’re brainstorming with colleagues from across the globe or sharing quick wins on our team chat, you’ll feel the energy that comes from a group that's always striving to be better.
What You’ll Be Doing
- Planning, launching, and optimizing digital marketing campaigns across platforms like Google, Facebook, and Instagram.
- Monitoring campaign performance and making data-driven tweaks to improve ROI — because we love seeing those numbers climb.
- Creating engaging content and catchy ad copy that resonates with our diverse audience.
- Collaborating with our design and sales teams to ensure a cohesive brand message.
- Keeping an eye on the latest digital trends in the UAE market and sharing actionable insights.
- Reporting on campaign metrics and suggesting creative new strategies during our weekly huddles.
- Managing our social media presence — scheduling posts, responding to comments, and keeping the conversation lively.
What You’ll Bring
Must-Haves:
- At least 1 year of proven digital marketing experience in the UAE.
- Hands-on know-how with social media advertising, PPC, and analytics tools like Google Analytics.
- Currently residing anywhere in the UAE (we can’t process overseas applications for this one).
- Strong written and verbal communication skills in English.
Nice-to-Haves:
- Experience with graphic design tools (Canva, Photoshop, etc.).
- Familiarity with SEO best practices.
- Knowledge of Arabic or other languages spoken in Dubai’s vibrant communities.
Not sure you tick every box? We’d still love to hear from you.
Why You’ll Love Working Here
- Competitive monthly salary (AED 3,000–4,000) — paid on time, every time.
- Free visa processing, so you can focus on your work (not the paperwork).
- Company-provided accommodation, taking the hassle out of your Dubai move.
- Weekly day off to recharge — yes, your weekends are sacred here.
- Comprehensive medical insurance for peace of mind.
- A diverse, welcoming team where every nationality is valued and celebrated.
- Opportunities to grow your career as our digital presence expands.
We believe in creating an environment where you can do your best work — and have a little fun along the way. If you’re ready to bring your digital marketing skills to a team that values both results and camaraderie, we can’t wait to meet you.
Common Interview Questions and Tips
To help you prepare and feel confident, here are some questions you might encounter during the interview process for this role.
- Can you walk us through a digital marketing campaign you've managed in the UAE, highlighting your approach to planning, execution, and optimization?
- How do you determine which platforms (Google, Facebook, Instagram) are best for a specific campaign or target audience?
- What metrics do you focus on when evaluating the success of a PPC or social media ad campaign, and how do you act on the data you gather?
- Describe your experience with Google Analytics or similar tools — how have you used analytics to drive campaign improvements?
- Share an example of a time when you wrote ad copy or social content that resonated particularly well with a diverse audience. What was your creative process?
- If you’ve used graphic design tools like Canva or Photoshop, how have they helped you enhance your digital marketing efforts?
- Imagine you notice a campaign isn’t performing well after its launch. What steps would you take to diagnose the issue and turn things around?
- Tell us about a time you collaborated with colleagues from different departments (like design or sales) to achieve a unified brand message. What worked well, and what did you learn?
- How do you stay up to date with digital marketing trends in Dubai, and can you give an example of how you applied a new trend or insight in your work?
- Describe a situation where you had to manage multiple tasks — like monitoring ads, creating content, and engaging with followers — all in one day. How did you prioritize?
- What strategies have you found effective for keeping social media conversations active and positive, especially with a multicultural audience?
- How do you approach providing feedback or suggesting new strategies during team meetings? Can you share an example of an idea you contributed that made an impact?
- Our team is multicultural and values open collaboration. How do you foster positive working relationships with colleagues from different backgrounds?
- What excites you most about working in a fast-paced, innovative environment like ours, and how do you keep your energy and creativity high?