About the Role: Responsibilities, Skills, and Requirements
Join Us as We Grow: Public Relations Roles in Abu Dhabi
Ready to make your mark in the heart of Abu Dhabi’s business scene? NBN Group is rolling out the welcome mat at our brand new branch, and we’re on the lookout for passionate Public Relations professionals to help shape our story. Whether you’re an experienced manager eager for a new challenge or an excellent communicator wanting to kickstart your PR journey, this could be the next exciting step in your career.
About NBN Group
Here at NBN Group, we’re more than just a company — we’re a community built on shared values, ambitious growth, and a knack for making connections. As we settle into our newest location in Abu Dhabi, we’re eager to blend our tradition of excellence with a fresh team of innovators. We believe in open doors, open minds, and plenty of opportunities to bring your genuine self to work. (Confession: Our team lunches are legendary, and there’s always room for one more at the table.)
What You’ll Be Doing
Public Relations Officer (Female):
- Serve as the welcoming face and voice of NBN Group — it’s all about positive first impressions.
- Craft and share compelling communications in both spoken and written English.
- Build professional relationships with clients, partners, and internal teams.
- Support PR campaigns and company events, adding your personal touch to every detail.
- Keep a keen eye on documentation, correspondence, and compliance with local standards.
Public Relations Manager:
- Lead our Abu Dhabi branch’s public relations strategy with confidence and expertise.
- Develop and nurture media relations, ensuring our story gets told the right way.
- Mentor junior team members, fostering growth and a team-first mentality.
- Oversee crisis communications, using your calm approach to turn potential bumps into opportunities.
- Analyze campaign results and report insights to executive leadership.
What You’ll Bring
Public Relations Officer (Female) – Must-Haves:
- Fluency in English (both spoken and written).
- Friendly demeanor and strong communication skills.
- Aptitude for building solid, professional relationships.
- Detail-oriented approach and willingness to learn.
Public Relations Manager – Must-Haves:
- Proven experience in a public relations leadership role.
- Age between 38 and 45 years (as required for this opening).
- Demonstrated expertise in media communications and campaign management.
- Strong leadership and mentoring abilities.
Nice-to-Haves for Both Roles:
- Previous experience in Abu Dhabi or the UAE market.
- Additional language skills (Arabic is a plus).
- A creative mindset — big ideas always welcome!
Not sure you tick every box? We’d still love to hear from you.
Why You’ll Love Working Here
- Brand new branch office in Abu Dhabi — be part of something from the ground up.
- Supportive, tight-knit team culture (think collaboration, not competition).
- Clear growth paths and development opportunities for every stage of your career.
- Flexible work arrangements — we value results, not hours at a desk.
- Regular team-building events (and yes, those legendary lunches).
- Comprehensive medical insurance and competitive pay.
At NBN Group, you’re encouraged to grow, share, and make a difference. You’ll find a role with purpose — and a place where your ideas are truly heard.
Common Interview Questions and Tips
To help you prepare and feel confident, here are some questions you might encounter during the interview process for this role.
- Can you share an example of a successful PR campaign you helped conceptualize or manage, and walk us through your approach from planning to execution?
- When crafting company messaging, how do you balance clarity, brand voice, and creativity to ensure positive first impressions?
- What strategies have you found most effective for building and maintaining relationships with local media contacts and partners in Abu Dhabi or the GCC region?
- If you were asked to oversee crisis communications for NBN Group, what immediate steps would you take, and how would you ensure the team remained calm and unified?
- Tell us about your process for monitoring and reporting PR campaign results to stakeholders—what metrics do you prioritize and why?
- In your experience, how do you ensure compliance with local regulations and standards while supporting PR initiatives and company events?
- As a manager, how do you foster a growth-minded, collaborative team environment among PR professionals with varying levels of experience?
- Describe a time you had to adapt your communication style to connect with a challenging client or internal stakeholder. What was the outcome?
- The role involves both spoken and written English communication; how do you approach delivering a consistent, engaging message across both mediums?
- Walk us through how you’ve mentored or supported junior team members in previous roles—what has worked well, and what have you learned from the experience?
- Busy days and company events often require quick pivots and teamwork. Can you recall a situation where your flexibility and detail-oriented nature helped the team achieve its goals?
- NBN Group places a strong emphasis on open-mindedness and genuine connections. How do you contribute to a positive and supportive workplace culture in your teams?
- We love creative ideas—can you give an example of a time when your creative thinking led to a meaningful impact for your employer or team?
- How would you make the most of joining a newly established branch office and contribute to building the team’s reputation from the ground up?