About the Role: Responsibilities, Skills, and Requirements
Ever wondered what it takes to make brands light up in the city’s busiest hubs? As our new Marketing Manager, you won't just be building campaigns — you'll be orchestrating how companies are seen and remembered across Deira’s vibrant streets. This isn’t just another marketing role; it’s a chance to shape the digital landscape of Al Al Khabaisi, helping businesses captivate audiences with cutting-edge advertising screens right where the action happens.
About Us
We’re a passionate crew based in the heart of Salah Al Din Street, known for turning everyday city spaces into striking visual stories. That energy you feel when you pass by a dynamic digital display on your morning commute? That’s our work. Our team is fast-moving, collaborative, and driven by a love for out-of-the-box ideas—weekly brainstorms sometimes spill over into late-night shawarma runs. At our current phase of growth, every team member has a real say in where we go next and how we get there.
What You’ll Be Doing
- Lead the strategy, planning, and execution for marketing our commercial advertising screens throughout the Deira region.
- Forge and maintain strong relationships with local businesses, turning prospects into long-term clients.
- Tailor creative campaigns that stand out both on and beyond the screen — think digital, events, partnerships, and more.
- Analyze campaign performance, providing insights and reports that help refine our approach (and showcase your wins).
- Work closely with our installation and sales teams to ensure smooth project rollouts and a seamless client experience.
- Stay a step ahead of industry trends and competitors, suggesting new ideas that keep us at the top of our game.
- Guide and inspire junior team members — your know-how will help shape the next generation of marketing pros.
What You’ll Bring
Must-Haves:
- At least 3 years’ hands-on experience marketing digital screens, out-of-home media, or a highly related field.
- Excellent English communication skills — writing, speaking, and presenting with confidence.
- Strong understanding of what works in commercial B2B marketing, especially in the UAE market.
- Must hold a valid, transferable residency permit.
Nice-to-Haves:
- Arabic language skills (not required, but a bonus!).
- Experience working in fast-paced, multicultural environments.
- Creative flair — with a portfolio or examples to show it off.
Not sure you tick every box? We’d still love to hear from you.
Why You’ll Love Working Here
- Competitive base salary plus uncapped sales commission — your effort is always rewarded.
- Dynamic, friendly team based in an exciting city-center location (yes, the best local lunch spots are steps away).
- Opportunities to lead campaigns that are seen by thousands daily — your work becomes part of the city’s life.
- Regular professional development: from industry seminars to hands-on mentorship.
- Flexible approach to work-life balance; we value your time and your well-being.
- A workplace where fresh ideas don’t just “go up the chain”—they’re put into action.
If you want to see the results of your ideas lighting up the neighborhood (literally), and you thrive in an environment that moves as fast as the city around it, you’ll fit right in.
Common Interview Questions and Tips
To help you prepare and feel confident, here are some questions you might encounter during the interview process for this role.
- Can you walk us through a marketing campaign you’ve led for digital screens or out-of-home media? What strategies made it successful, and what would you have done differently?
- How do you approach building relationships with local businesses, especially in a diverse area like Deira? Can you share a technique that’s worked well for you in the past?
- Our commercial screens are highly visible and integral to the city’s landscape. How do you tailor content and messaging to capture public attention in such bustling environments?
- What metrics do you find most important when analyzing the effectiveness of a digital advertising campaign, and how do you communicate those results to stakeholders?
- Describe a time you collaborated closely with installation or sales teams to ensure a smooth campaign rollout. What challenges did you encounter, and how did you address them?
- In a fast-moving industry, how do you stay ahead of digital marketing trends and competitor strategies, particularly within the UAE market?
- If you needed to inspire a junior team member who was struggling with a creative block, what steps would you take to support and motivate them?
- Tell us about a time when you had to quickly pivot a campaign due to unforeseen events or client feedback. How did you manage expectations and adjust your strategy?
- Working in a multicultural and fast-paced setting can be both exciting and demanding. Can you share how you maintain productivity and positivity under pressure?
- When brainstorming new ideas within the team, what approaches do you use to make sure everyone feels heard and contributions are valued?
- Have you ever had to advocate for a bold campaign idea that others were initially skeptical about? How did you persuade the team or leadership to get on board?
- In what ways do you contribute to a fun, collaborative workplace culture? Can you give an example of how you’ve helped build team spirit?
- How important is work-life balance to you, and what practices help you maintain it while managing the demands of high-visibility campaigns?