About the Role: Responsibilities, Skills, and Requirements
Ever wondered what it’s like to set the tone and tell the story of a brand through every image, reel, and witty caption? As our next Social Media & Content Specialist, you’ll be the creative force behind our digital presence — bringing fresh ideas, bold visuals, and smart strategy to our TikTok and Instagram accounts. If you thrive in creative chaos and love blending photography, video, design, and clever content into a standout online voice, this might just be your new favorite job.
About the Company
We’re a fast-paced, ever-evolving company making waves in our industry — and we’re definitely not your typical corporate crew. While our team works hard to stay ahead of trends, there’s always a real sense of camaraderie (and maybe a few too many memes in the Slack chat). We genuinely care about each other’s growth, celebrate wins big and small, and aren’t afraid to try things that are a little out of the box. Think creative brainstorms that occasionally spill into coffee runs, and weekly check-ins where your ideas are encouraged (and actually put into practice).
What You’ll Be Doing
- Mapping out, creating, and publishing high-impact content for our TikTok and Instagram channels — from quick behind-the-scenes stories to scroll-stopping video edits.
- Planning and executing regular photo and video shoots with the team, products, or customers; editing content to match our brand style.
- Keeping a close eye on social media trends and algorithm shifts, so our strategy always feels current and clever (never stale).
- Writing engaging captions, headlines, and post copy that sound fresh — and feel genuinely “us.”
- Monitoring community engagement, responding to comments, and sparking authentic conversations (not just dropping emoji replies).
- Analyzing post performance and sharing actionable insights, always hunting for ways to improve our reach and impact.
- Working closely with designers, marketers, and product folks to make sure our content is on-message and eye-catching.
What You’ll Bring
- Proven experience creating content for social channels, especially TikTok and Instagram (portfolios or sample accounts are a huge plus).
- Strong skills in photography, videography, and hands-on editing — both images and short-form video.
- Eye for design and experience working with tools like Adobe Creative Suite, Canva, or similar.
- Up-to-date knowledge of social media best practices, algorithms, and what makes people stop scrolling.
- Excellent written communication skills and a knack for on-brand storytelling — you can make even a product restock sound like headline news.
Bonus Points For:
- Animation skills or experience with motion graphics.
- Experience working with influencers or running paid social campaigns.
- Background in lifestyle, tech, or D2C brands.
Not sure you tick every box? We’d still love to hear from you.
Why You’ll Love Working Here
- Hybrid/remote-friendly setup — work from our creative studio, your favorite café, or the comfort of home.
- Competitive salary with professional growth opportunities (we love promoting from within).
- Health and wellness benefits, paid time off, plus a personal “creative days” allowance to recharge or explore new ideas.
- Creative, collaborative team who genuinely appreciate the little things — whether it’s a team lunch, a meme-off, or celebrating viral wins together.
- Access to top equipment, paid training resources, and support for personal creative projects.
We believe in empowering our creative team, trusting them to experiment, and cheering them on as they turn wild ideas into real results — and maybe even have some fun along the way.
Common Interview Questions and Tips
To help you prepare and feel confident, here are some questions you might encounter during the interview process for this role.
- Can you walk us through your process for developing a content strategy specifically for Instagram and TikTok? How do you tailor your approach for each platform?
- Tell us about a time you planned and executed a photo or video shoot on a tight timeline. How did you ensure the final content matched the brand’s vibe?
- Which tools do you rely on for photo and video editing, and can you share an example of a post that really resonated with your audience due to your creative editing?
- Social media algorithms seem to change constantly. How do you stay ahead of these shifts, and how have you adapted your content strategy to take advantage of new trends?
- Describe a situation where your caption writing or headline made a noticeable difference in engagement or reach. What was your process behind crafting that copy?
- How do you track, analyze, and report on the performance of your content? What specific metrics do you prioritize, and how do they inform your next steps?
- Give us an example of how you’ve handled a challenging comment or negative feedback on social media in a way that turned the interaction into a positive for the brand.
- When you’re brainstorming creative ideas with a team, how do you ensure everyone’s voice is heard—especially when people have very different approaches?
- Share a time when you tried something “out of the box” on social media that didn’t work as well as you hoped. What did you learn, and how did you respond?
- Collaboration is big here. How have you worked cross-functionally with designers, marketers, or product teams in your previous roles to launch a campaign or project?
- How would you keep things fresh and engaging if you were tasked with covering a routine update or simple product restock?
- Describe what an ideal creative work environment looks like for you, and how you like to contribute to a culture that supports new ideas and experiments.
- We celebrate wins—big and small. How do you like to recognize or celebrate achievements, both personally and within