About the Role: Responsibilities, Skills, and Requirements
Ever find yourself obsessing over the latest viral TikTok challenge or Instagram trend—wondering how brands pull it off with such finesse? That’s exactly the spark we’re looking for. As our next Social Media & Digital Marketing Specialist, you’ll have the opportunity to blend creativity, digital strategy, and results-driven marketing, all with a sprinkle of confectionery magic. If you’re passionate about visual storytelling, community engagement, and taking brands from “seen it” to “share it,” this is your moment.
About Us
We’re more than just a food and confectionery company—we’re on a mission to celebrate joy, one sweet, colorful treat at a time. Our small but mighty marketing team thrives on collaboration and fresh ideas (there’s always room for creativity here, and yes, taste-tests are basically required). From brainstorming bold campaign ideas to refining the finishing touches on a new product launch, you’ll find a team that’s hungry for innovation and genuinely supportive of each other. Slack channels filled with recipe debates, monthly “snack hack” challenges, and a “never boring” creative process are just part of the flavor.
What You’ll Be Doing
- Curating and managing vibrant content across all our social platforms (Instagram, TikTok, Facebook, YouTube—you know the drill)
- Planning, executing, and optimizing Meta and Google Ads to reach sweet-toothed audiences near and far
- Rolling up your sleeves for in-house photography and videography sessions (sometimes the best content starts with you behind the camera—or in front of it)
- Editing short-form videos and reels that highlight our brand’s playful personality and products
- Collaborating with our product and design teams to brainstorm exciting campaigns and launch strategies
- Engaging with our online community—you’ll reply to comments, join foodie conversations, and build genuine connections
- Analyzing performance data and distilling insights to guide our digital growth, tweaking strategies when needed
- Keeping your finger on the pulse of trends in social and digital marketing, especially within the food and confectionery world
What You’ll Bring
Must-Haves:
- Proven, hands-on experience as a Social Media Specialist or Digital Marketing Specialist
- Strong skills in photography, videography, and video editing—your portfolio should speak for itself
- Practical chops running Meta (Facebook/Instagram) and Google Ads campaigns
- A knack for creative storytelling, whether through captions, images, or video
- Familiarity with at least one major content scheduling/analytics tool
- Collaborative spirit and excellent communication—you like bouncing ideas around
Nice-to-Haves:
- Prior in-house or agency experience with a food, beverage, or confectionery brand
- Familiarity with influencer outreach and community-building campaigns
- Bonus points if you’re comfortable on camera for the occasional behind-the-scenes or “chef’s secret” feature
Not sure you tick every box? We’d still love to hear from you.
Why You’ll Love Working Here
- Hybrid/flexible schedule—come in for creative shoots, work remote for deep-dive campaign planning
- Monthly product tastings (someone’s got to try that new flavor first, right?)
- Generous PTO, plus bonus “sweet escape days”
- Annual education stipend for courses, workshops, or conferences—your skillset matters to us
- Opportunity for rapid growth as we expand into new markets and platforms
- Genuinely supportive team—expect shout-outs for wins, help with challenges, and way too many GIFs in chat
We’re building a brand that brings joy to our customers and our team. If you’re ready to bring your marketing magic—and maybe your favorite dessert recipe—let’s chat.
Common Interview Questions and Tips
To help you prepare and feel confident, here are some questions you might encounter during the interview process for this role.
- Can you walk us through a recent social media campaign you managed from start to finish? What were your goals, and how did you measure success?
- Tell us about your experience creating and editing short-form video content, such as Instagram Reels or TikTok videos. What tools do you use, and what’s your creative process like?
- How do you approach planning and optimizing Meta and Google Ads campaigns to target specific audiences? Can you share any strategies that have worked well for you?
- Describe a time when you had to quickly jump on a trending topic or viral challenge. How did you ensure the content stayed on-brand while still being timely and engaging?
- What steps do you take to analyze social media performance data and translate it into actionable insights for campaign optimization?
- Do you have experience collaborating with product or design teams on campaign launches? How do you ensure everyone’s ideas are integrated into a cohesive digital strategy?
- Sometimes our most engaging content comes from spontaneous in-house shoots—how comfortable are you behind or in front of the camera, and can you share a fun example?
- Give an example of how you’ve fostered genuine engagement or built a community within an online audience. What was the most rewarding part?
- Tell us about a time you received constructive feedback on your creative work. How did you handle it, and what did you learn?
- Our brand prides itself on a playful and collaborative culture—how do you contribute to a team that’s always bouncing around new ideas and embracing experimentation?
- If you disagreed with a teammate about a social content direction, how would you approach resolving the difference while keeping the campaign moving forward?
- What draws you to work in the food and confectionery space, and how would you bring our brand’s joyful personality to life online?
- How do you stay inspired and up to date with social media trends, especially those relevant to food or consumer brands?
- Bonus question: If you could invent your own “snack hack” or viral dessert