About the Role: Responsibilities, Skills, and Requirements
Ever catch yourself scrolling through social media and thinking, “I could do so much better than this”? If so, you might be our ideal Social Media Specialist and Digital Marketer (female, full-time) for our Dubai-based team in Al Qusais. This role opens the door for someone with the creativity to shape vibrant online communities, and the strategic mind to turn likes into measurable growth. If you’re ready to use your voice (and a bit of Canva magic) to help a company level up—read on.
About the Company
We’re a close-knit team that’s passionate about making an impact—in the digital world and right here in Dubai. You’ll notice an upbeat energy when you walk through our doors; our office playlist is always evolving, and brainstorm sessions tend to spill over into coffee breaks. We’re at a stage where every new idea truly matters—your efforts will be seen, celebrated, and directly connected to our growth. Our decision-makers are right down the hall (not buried in a faraway headquarters), and collaboration here isn’t just another buzzword.
What You’ll Be Doing
- Curating and managing our Instagram, Facebook, and TikTok accounts in a way that feels lively and authentic
- Designing visually engaging posts using Canva—no cookie-cutter templates here!
- Scheduling and publishing content with an eye for timing, relevance, and polish
- Setting up, monitoring, and optimizing paid ad campaigns to make every dirham count
- Analyzing campaign results, then making and suggesting improvements based on performance data
- Staying on top of the latest social trends so our channels always feel fresh (and occasionally schooling the team on what’s hot!)
- Giving feedback, brainstorming creative concepts, and generally being our go-to digital voice
What You’ll Bring
- Previous, hands-on experience managing Instagram, Facebook, and TikTok accounts for a brand or business
- Solid background with paid advertising—Facebook Ads Manager, TikTok promotions, or similar tools
- Strong Canva skills and a knack for crafting polished, scroll-stopping visuals
- Professional-level English (posting, messaging, and commenting with confidence)
- A proactive, can-do approach—you notice details, thrive on feedback, and adapt quickly
Not sure you tick every box? We’d still love to hear from you.
Why You’ll Love Working Here (Benefits & Perks)
- Fixed salary for stability, plus commission rewards for your wins
- Accommodation provided—one less thing to worry about in Dubai
- Workplace provided in Al Qusais, with the support of a tight team
- Full-time, on-site role for those who like being in the thick of fast-paced collaboration
- Regular moments for sharing ideas, celebrating milestones, and sipping coffee together (yes, we take our coffee seriously)
- Real ownership over your projects—your creative touch will be noticed and appreciated
If you’re seeking a role where your digital savvy, design eye, and campaign skills can truly shine—with the perks and support to match—you’ll feel right at home here.
Common Interview Questions and Tips
To help you prepare and feel confident, here are some questions you might encounter during the interview process for this role.
- Can you walk us through a social media campaign you managed from start to finish on Instagram or TikTok? What were your goals, and how did you measure success?
- What strategies have you used to grow an engaged community on Facebook, and how do you keep brand accounts feeling “authentic” rather than generic?
- How comfortable are you with launching and optimizing paid ads using Facebook Ads Manager or TikTok promotions? Can you share a time your adjustments led to measurable improvements?
- When using Canva, how do you ensure each post distinctly reflects the brand’s personality, rather than looking like a template?
- How do you decide the ideal timing and frequency for publishing content across platforms to maximize reach and engagement?
- Tell us about a time you analyzed campaign data and spotted something surprising. What action did you take, and what was the outcome?
- Imagine you’ve been tasked with turning around a declining engagement trend on one of our accounts. What would be your first steps?
- Describe a situation where you received critical feedback on your work. How did you respond and incorporate that feedback?
- Social media trends change quickly—how do you stay updated, and can you share an example of how jumping on a trend benefited your past campaigns?
- In our buzzing, collaborative team culture, how would you approach a group brainstorming session if you had a bold, unconventional idea?
- Working full-time on-site in Al Qusais, how would you contribute to keeping the energy high and morale strong within the team?
- Can you share an example of a time you took the initiative to solve a problem or improve a process without being asked?
- How do you balance your creative instincts with the need to meet business objectives and KPIs in your digital marketing work?