About the Role: Responsibilities, Skills, and Requirements
Ever catch yourself scrolling Instagram or TikTok and thinking, “I could do better than that”? This might just be your chance. We’re searching for a creative and driven Content Creator to join our Dubai-based team. If you’re an Arabic speaker who gets a thrill from storytelling and loves capturing life through your lens, keep reading—this role could put your creative spark right in the spotlight.
About the Company
We’re a close-knit, curious group passionate about telling bold, original stories that connect with people across the Middle East. Our office buzzes with energy—expect collaborative brainstorming, spontaneous creative sessions (and the occasional viral challenge!). We believe great ideas come from everywhere, so you’ll find voices from diverse backgrounds around our table. Fridays are for content reviews and a little good-natured banter over strong coffee. If you want to help shape a growing brand with a genuinely supportive team, you’ll feel at home here.
What You’ll Be Doing
- Brainstorming and producing standout video and photo content tailored for platforms like Instagram and TikTok
- Writing sharp, creative Arabic captions and crafting attention-grabbing scripts that match each platform’s vibe
- Planning shoots and collaborating with teammates to execute concepts from idea to final post
- Keeping an eye on trends, memes, and formats—then cleverly adapting them to our brand’s voice
- Occasionally jumping in front of the camera—if you’re open to it!
- Reviewing analytics and feedback to iterate on what works (and drop what doesn’t)
- Bringing a fresh eye to every piece, with the aim of delighting and surprising our following
What You’ll Bring
- Native or fluent Arabic speaker, with exceptional writing chops—your captions pop, your scripts sing
- Demonstrable experience creating social video and photo content, ideally across Instagram and TikTok
- Confident using your smartphone or camera—editing apps and filters are second nature
- Ability to spot trends and adapt them for a brand
- Comfortable working in a fast-paced, collaborative environment, open to feedback and last-minute ideas
Not sure you tick every box? We’d still love to hear from you.
Why You’ll Love Working Here
- Creative freedom: We trust you to try new things and put your mark on the work
- Flexible schedule and hybrid work options—you don’t have to be chained to a desk to make magic
- A genuinely friendly, international team that roots for your ideas
- Opportunities to learn, grow, and build a public portfolio in a booming digital market
- Regular team events, professional development, and, of course, plenty of content-worthy snacks
We’re building something exciting and want you along for the ride. If you have a knack for creating content that feels like it belongs on everyone’s feed, this could be your next big move.
Common Interview Questions and Tips
To help you prepare and feel confident, here are some questions you might encounter during the interview process for this role.
- Can you share some examples of social video or photo content you’ve created for Instagram or TikTok? What was your creative process from idea to final post?
- How do you keep up with current trends and memes on social media platforms, and how do you decide which ones fit a brand’s voice and audience?
- Walk us through your approach to writing Arabic captions and scripts that feel fresh and platform-appropriate. What’s your secret to crafting copy that gets attention?
- Tell us about your go-to tools for shooting and editing content on your smartphone or camera. Are there any specific apps or filters you rely on?
- Have you ever adapted a popular social trend into an original piece for a brand you worked with? How did you make sure it felt authentic—and what was the response?
- Describe a time you planned and executed a content shoot as part of a team. What was your role, and how did you collaborate to bring the concept to life?
- How do you react when one of your content ideas doesn’t perform as expected? Can you give an example of how you used analytics or feedback to improve your work?
- Tell us about a situation where you had to quickly switch gears or respond to a last-minute creative request. How did you handle it?
- Have you ever stepped in front of the camera for content? How did you feel about it, and what did you learn from the experience?
- Our team values open collaboration and constructive feedback. How do you typically give and receive creative feedback with colleagues?
- What excites you most about working in a diverse, energetic team where every voice is encouraged—even if ideas get a little wild?
- How do you balance having creative freedom with still delivering on a brand’s guidelines and goals?
- With our hybrid and flexible work setup, how do you stay self-motivated and keep projects on track when you’re not in the office?
- What drew you to content creation in the Middle East, and how does our region’s culture